Cast your mind back to the halcyon days of the late ’90s. Windows 95/98. Internet Explorer 4. Before you laugh, consider that IE4 included some pretty cutting-edge technology for the time: Dynamic HTML, TLS 1.0, single sign-on, streaming media, and “Channels” before RSS. IE4 even pioneered — unsuccessfully — the idea of “web browser as operating system” a decade before Google Apps.
But if you remember anything about IE in the ’90s, it’s probably the word bundling. United States v. Microsoft centered on the tight integration of IE with Windows. If you had Windows, you had to have IE. By the time the lawsuit reached a settlement, IE was entrenched as the dominant browser.
Fast forward to the present. What an enlightened age we live in. Open-source has won and the browser market has fragmented. Firefox broke the IE hegemony, and Chrome killed it. The web browser really is an operating system.
But if you look around at software today, “bundling” is still with us, even in open-source software, that champion of choice and touchstone of tinkering.